In today’s challenging times, an organization’s ability to adapt quickly to transient customer expectations has become highly critical. IT has become the central driver of business innovation. To combat this shift, organizations must rethink the impact of IT in their day-to-day customer experience. Could digital innovations help organizations embark on the digital transformation journey faster?
Owing to unforeseen circumstances, companies are facing pressure to quickly digitize services so that they can meet the emerging customer demands and create new revenue channels. In this blog post, we’ll be discussing about the shift organizations will make toward a digital-ready culture.
IT Under Pressure to Meet Changing Demands
The pressure on IT leaders to drive digital initiatives is increasing. However, with disruption amplifying, the challenges are inevitable. Therefore, most companies are under pressure as they strive to beat the competition while struggling to keep up with new digital demands and foster delightful customer experiences. Such increasing demands are compelling organizations to kickstart digital transformation and digitize every part of the business. For organizations that still rely on legacy systems and ineffective processes, this is impossible to achieve.
As per research, IT projects are expected to grow by leaps and bounds – and IT now delivers better customer experiences. The biggest challenge that stands in their way is integration and a huge percentage of IT leaders report this alone hinders their digital transformation efforts. To accomplish this, IT needs to revamp its operating model to deliver self-serve capabilities and drive innovation across business ecosystems. This has a direct impact on the overall organizational culture. For driving efficiency, scaling, and changing the culture, IT must rethink its way of working to deliver compelling customer experiences (CXs) and enable innovation.
Become Digital – Ready with Modern Integration
Industry leaders must take on next-gen data integration platforms to meet digital demands and scale faster.
As per statistics, customers seek consistent engagement with brands especially digitally. And data integration with self-serve capabilities can play a central role here.
Organizations must deploy new digital methods for delivering delightful customer experiences and value. The speed and connectedness can help companies create that without difficulty. What they must focus on is the way they integrate their customer data. Organizations must consolidate information to anticipate customer desires as this will lead to customer satisfaction. And if this could be done without burdening IT, companies can benefit on a large scale.
Related White Paper: Reimagine your Customer Data Integration
Self-service integration empowers business users integrate customer data and use the insights to deliver value. It puts the onus on non-technical business users instead of just IT, thereby accelerating processes and ultimately transforming the way they do business with their partner network.
Self-service-powered platforms have in-built functionalities such as shared templates, intuitive screens and monitoring dashboards, pre-built application connectors, and more, which enables business users make connections and comprehend customer data with accuracy and speed.
Moreover, since these self-service capabilities empower business users by giving them the power to create connections, IT teams can free themselves to focus on more high-value tasks – and drive innovation and growth.
Simply put, businesses can rapidly embrace a digital-ready culture by deploying modern integration solutions. Self-service integration not only enables business user leverage customer data for faster decision-making but also frees IT teams to focus on taking up a strategic role.