While major industries from the public to technology sector are experiencing the impact of disruption, not many are feeling it as acutely as retail.
Retail ecosystems must now roll with the punches and handle unreliable supply chains and emerging demands of customers, as the dynamics of business are shifting with new norms and needs.
Digitalization in retail is expediting rapidly. It’s not just a technological change that is causing disruption in retail, but an overall shift in the way customers behave and respond. Retailers need to push hard to analyze customer data, ensuring better experiences and ultimately value.
For retailers to ensure they’re able to capitalize on all opportunities, they need to use one thing: data. By leveraging actionable intelligence garnered through data, retailers can make better business decisions and drive revenue. Data will enable retailers to fully integrate their supply chain, customer, and in-store data to ensure they’re delivering delightful customer experiences that help them generate better ROI and gain a competitive edge.
All Eyes on the Supply Chains
With disruption increasing, the fragility of the supply chain has come out in the open. The unprecedented unpredictability posed by the supply chains makes it difficult for business users to access and integrate data in real-time and use the insights for decision-making.
By investing in supply chain data strategies, users can resolve these issues and quickly adapt as well as adjust to sudden breakdowns from their suppliers. Modern data integration platforms have a big role to play here.
Retailers can leverage data integration to consolidate real-time inventory data to make their supply chain transparent to their customers. Deploying modern data integration tools can help business users access the supply chain data in real-time That can empower retailers to create better customer experiences and save estimated billions in lost sales or delays.
Related White Paper: Reimagine Your Customer Data Integration
Modern integration solutions empower non-technical users to create data connections and integrate new customers – at speed and scale. They allow non-technical users to integrate and analyze the data and streamline operations across supply chains. In doing so, IT teams or skilled resources are freed to take up the role of governance and focus on more high-value tasks instead.
Where There Is Integration, There Is Value
Better integration empowers retailers to gain actionable intelligence and deliver the promised value to their customers. With features like pre-built application connectors, shared templates, dashboards & intuitive screens, AI-enabled mapping, and more, even non-technical users can build data connections across supply chain ecosystems in a secure and easy way. Not only that improves their ease of doing business but also delivers better customer experiences.
Companies relying on such platforms hold several advantages over others. All their teams, whether technical or non-technical get to access and analyze data, driving decision-making and value generation. As a result, the burden that crippled IT or developers (as they had to drive all operations and processes earlier) gets distributed. While non-technical users create integrations, IT can focus on more important tasks.
Additionally, by leveraging such solutions, users can securely integrate large quantities of data in minutes instead of months. So, the risks of inaccuracies in orders or delays decrease to a minimum.
To facilitate better customer experiences and drive faster value in the age of disruption, retailers must use a self-service-powered data integration solution. Such a tool will not only empower your business users and IT users to execute tasks but also help them ride the transformation wave – easily and securely.