With one of television’s most innovative programs beginning its final season this week, I thought it would be an appropriate time to reflect on Mad Men and the fascinating cultural perspective that has kept us all engaged for the past seven years.
Some of the most compelling moments from the show have to do with the crew at Sterling Cooper trying desperately to stay relevant in an increasingly volatile period of cultural change. We love seeing this because we identify with the experience. For the modern CIO, rapid and constant change is an especially pressing reality. Due to the breakneck speed of business, disruptive innovation, and the rise of tech-savvy users, control of applications is shifting away from corporate IT while putting increased pressure on them to maintain operational stability.
The ability to successfully navigate these tumultuous times will be the legacy-defining achievement of the modern CIO. Some will succeed, but many will find themselves falling out of a world that has already left them behind.
Arguably, one of Don Draper’s biggest flaws is his seemingly stubborn refusal to change. His rigid embrace of traditional solutions keeps him from staying relevant. Whether he admits it or not, he’s afraid of change. If Don Draper was your CIO, your business would be in danger.
Don Draper is a nuanced and complex character. Ultimately, though, his struggles seem to stem from his assumption that what worked for him in the past will or should continue to work for him in the future.
It is still up in the air what Don Draper’s legacy will be. When the final credits roll, will there be redemption? Or will Don’s inability to adapt be his tragic downfall?
Now relax, mix yourself an Old Fashioned, and enjoy the final season of Mad Men.
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