Businesses attempting to drive digital transformation must adopt a model that uses data effectively for ensuring consistency and governance across hybrid environments. In doing so, organizations can pursue a robust integration approach as a strategic function that aligns with their business objectives.
In today’s age where transformation is the key to growth, enterprises must look at their data and how they can expeditiously cleanse, review, and blend important data gathered from disparate systems across the organization’s contours. Additionally, organizations need to migrate the cleansed and harmonized data into new systems without errors for accommodating the reinvention of business. The role of technological paradigms such as integration comes into play here.
Data-centric integration platform helps organizations use business-critical data strategically for extracting actionable insights and ensuring better outcomes.
Data, the critical energy source of business, reaps maximum dividends in an integrated environment. However, companies that are still using conventional integration methods fail to deliver value, leading to lost opportunities and revenue.
In other words, disregarding the data’s flow, quality, and governance by relying on conventional integration platforms can be detrimental to the health of organizations. Such platforms lack the capability to extract value from large streams of data, hampering organizational efficiency and profitability.
Modernized data-centric integration platforms not only allow enterprises to leverage the value of their data to generate new insights and unlock new opportunities, but also provide support for new business models to ensure delightful customer service.
Data-centric integration platforms help enterprises ride the digital transformation wave to grow and innovate by:
Enhancing Data Quality:
The old adage, "garbage in garbage out", holds true in the business landscape. Vice versa, to have a high- quality outcome, the quality of input has to be high. Data-centric enterprise integration solutions can improve the quality of input data by reconciling, cleansing and synchronizing data, and eliminating redundancies as well as errors across applications, databases and processes. Better quality data can improve operational efficiency, streamline risk management process and manage data for mergers and acquisitions more easily.
Data integration supports organizational growth strategy, helping enterprises retain customers and increase profitability with improved decision making. Such data-centric platforms allow organizations to have access to data in real-time in an easily digestible format which, in turn, provides invaluable acumen to stay proactive, uncover opportunities, and identify potential bottlenecks before they occur.
Real-time access offered by data-centric platforms allows enterprises to improve processes, boost production, and cut costs across departments. With business operations being streamlined, the business’s capability of onboarding customers/partners/employees increases. In truth, onboarding time reduces from 8 - 18 weeks to a few hours, helping enterprise get to revenue faster.
Enhancing Customer Experience:
Siloed data or information can steer companies into rough waters. It inhibits organizations to have complete access to customer’s information which impacts on sales and ultimately revenue. Data-centric integration platforms eliminate siloed data by offering real-time customer information along with historical data. They can use data in real-time to target customers with the right message at the right time to enhance customer experience multiple times, fostering loyalty and improving customer retention.
Moving constantly between various systems to extract insight tends to alleviate productivity. With a centralized, automated platform, data-centric integration solutions provide a single customer view. This increases the productivity of the organization. In addition, the IT team’s efficiency increases as they focus on a governance role instead of an operational role.
Predicting the Future:
Data-centric enterprise integration platforms can merge historical data with sales pipeline information to help organizations anticipate customer demands. Such informed forecasts help organizations evaluate their products as well as services better while remaining ahead of the competition.
Adeptia’s data-centric integration solution helps enterprises tap into the true power of data with ease and precision. With features like self service integration, monitoring dashboards, preconfigured data templates, etc., this integration platform is capable of delivering valuable insights that help in improving customer experience, savoring fresh growth opportunities, and ultimately driving digital transformation.