How many times have you heard that business and IT need to function together?
That advice sums up one of the most crucial shifts organizations can make to build a technology capability of empowering them to deliver and compete in this digital age.
In order to strike a balance between IT and business, some organizations are providing product analysts and managers with new product-owner roles. But when technological solutions are not in place, those shifts can remain superficial and fail to deliver the required performance.
Still, many companies have the habit of relying on IT to perform data-driven operations such as onboarding and data integration. Also, there’s too much responsibility on IT teams to run every business task, which leads to operational and development delays and cost overruns. The point is, many companies consider IT the scapegoat for everything that happens in the business.
That’s not to say companies aren’t making attempts to improve the situation. In fact, technologies such as self-service integration and AI-powered approaches help organizations handle the shift and enable IT to drive more high-value, strategic business priorities.
Technological solutions such as self-service integration and automation help companies:
- Onboard customers 80 percent faster
- Free up IT to focus on innovation-driven tasks
- Deliver personalization at scale
- Reduce business costs, grow revenue, and reach more of the addressable markets
The traditional approach to data integration is to put IT teams at the core of all data-driven operations. But this doesn’t work. That’s because IT teams do not get time to run other more high-value tasks. Ultimately, innovation and growth take a hit.
Self-service integration can solve this problem quite easily. Here’s how.
How Self-service Data Integration Improves IT Performance
Organizations need to unburden IT teams and empower non-technical business users to handle processes. In doing so, self-service data integration solutions play a vital role. How?
Self-service data integration solutions empower non-techie business users to build data connections much faster than traditional data integration methods. Business users can click through easy-to-navigate intuitive screens to onboard customers 80 percent faster. Also, non-technical business users are empowered to leverage shared templates, AI-data mapping, pre-built application connectors, shared templates, and dashboards to create connections quickly, securely, and effectively.
During that time, IT becomes free from creating long custom codes and building tedious data mappings. In fact, IT can devote time to drive more strategic business priorities.
What’s more, when business workers can connect with customers sooner, they can identify the growing needs and requirements of customers and meet them without delay. As a result, customers become delighted with the service. Such happy customers are more likely to stay and some may even buy more products or services from the company. Ultimately, revenue increases.
Also, by reducing the burden on expensive IT resources, companies can cut delays and minimize overhead costs. So, it’s fair to say that IT can function in a better way when companies use modern self-service data integration solutions, allowing the business side to get more involved.
Learn how Adeptia’s self-service data integration solution can help companies bridge the gap between IT and business teams. Watch a demo today!