The world is undergoing rapid change, and so is your corporate technology landscape. A steep rise in SaaS applications and big data is changing things further. Also, organizations are relying more on the cloud as they implement new applications or launch new business initiatives.
With the support of SaaS applications, organizations can gain access to a wealth of data and actionable insights to meet desired business objectives. However, the adoption of SaaS applications can lead to a highly-fragmented digital ecosystem.
Overcoming the Problem of Fragmentation
With disparate applications in place, companies often need to face the problem of siloed data spread across different platforms, departments, and teams. In addition, as business customers do business with your organization from multiple channels, data resides among multiple departments, SaaS applications, and legacy systems, making what was a simple and personalized customer experience much more challenging. This results in inconsistent data that is not easy to navigate and use, inhibiting value generation and revenue.
Companies need to have a single view of customer data across different systems, touchpoints, and applications to solve this problem.
Clearly, it’s not about IT teams or infrastructure anymore. It’s about leveraging technological solutions to transform a company’s fragmented system. The objective is to deliver a satisfying experience to customers, partners, and employees.
This blog post illustrates what it takes to gain access to a single view of customers and drive the value promised to customers.
1. Identify Multiple Customer Touchpoints
Customers have different perspectives, experiences, mindsets, choices, needs, and demands. They expect a seamless onboarding experience. On top of all that, they demand the best product or service from the company.
What organizations need to do to satisfy these customers’ needs is put them at the core of everything. However, it’s no surprise that customers engage with an organization across a variety of touch points. Companies need to form a bridge between their best-of-breed applications and traditional systems to deliver the right solution. And for that, companies need to connect SaaS applications to their on-premise systems and respective applications to legacy systems to have a single view of customers and business.
2. Leverage Integration to Meet Your Business Objectives
Modern data integration solutions with self-service and automation capabilities help organizations build data connections, solve the problem of siloed data, and ultimately deliver the value promised to customers much more quickly, securely, and easily.
Self-service data integration solutions enable non-technical business users to build data connections much more quickly. Business users need to point and click through easy-to-navigate screens to onboard customers 80 percent faster. In other words, these solutions enable companies to connect and do business with customers and partners much faster. Consequently, companies can identify and meet the growing needs and requirements of the customer without delay. That not only ensures a good brand experience but also drives revenue.
3. Avoid Putting the Entire Burden on IT
When traditional data integration solutions are used, companies require IT teams to create custom codes and implement data mappings to build data connections. That’s complex and time-consuming. During that time, IT fails to focus on more strategic business tasks.
On the other hand, self-service data integration solutions give power to non-technical business users to build connections while freeing IT to drive more high-value business priorities. IT teams no longer need to implement codes and build data mappings. With pre-built application connectors, AI data mapping, shared templates, and dashboards, business users can create data connections much faster.
With emerging customers’ requirements and changing IT landscape, the need for integration and innovation becomes necessary. And what’s better than choosing a reimagined self-service-driven approach to data integration?
Learn how Adeptia’s self-service data integration solution enables your company to build a customer-based company and drive value. See a demo today!