Digital transformation is the process of leveraging digital solutions to implement new or transform existing business processes, culture, and customer experiences to identify emerging business and market requirements or meet them without delay.
Digital transformation transcends traditional structure foundations, such as marketing, customer service, and sales. In fact, digital transformation determines how companies connect and do business with customers. As manual intervention methods, including applications and spreadsheets, have been ruled out and new data-driven technologies such as self-service and automation have replaced them, companies have the chance to reimagine their ways of doing business and improve how they engage with customers.
Before looking at ways to adopt technologies to drive digital transformation, let’s find out how the world of business got away from paper-based methods and adopted digital technologies.
Moving from Analog to Digital
In the past, whether written in ledgers or typed in documents, business data was analog. If companies had to deal with information, they handled documents, including faxes and papers.
After that, computers became mainstream, and the majority of companies started translating paper-based records to digital files. This process is called digitalization — the process of converting information from analog to digital.
Why Is Digital Transformation Important?
Clearly, digitization involves the process of using digitized information to create established ways of doing business more simply and efficiently. However, it’s not about changing how you do business, or implementing new types of businesses. It’s about making it faster and better as the data is instantly accessible and not trapped in a document file in a dusty archive.
Consider customer service, whether in retail ecosystems, healthcare units, or other realms. Digitization has transformed the way companies identify the growing needs and requirements of customers and deliver the value they’ve been promised. By implementing the latest technologies to connect with customers, companies can facilitate positive customer experiences and ultimately create new revenue streams in business.
With newer technologies in place, companies can build customer connections in a faster and more efficient way. Overall, with new technologies, new things, new approaches, and new ways of doing business – companies can witness a steep rise.
Let’s find out how.
How Can Self-service Data Integration Help?
Self-service data integration uses automation to help companies deliver the value promised to customers and drive their digital transformation initiatives. How?
Self-service data integration enables non-technical business users to implement data connections much more quickly. Business users can rely on modern features such as pre-built application connectors, shared templates, AI-data mapping, dashboards, and intuitive screens to create customer data connections much more quickly and efficiently than traditional data integration methods.
At the same time, IT is freed from creating custom codes and building data mappings. Instead, they can devote their time to more high-value, strategic business priorities.
When business users connect with customers sooner, it becomes easy for them to identify and meet the needs and requirements of those customers.
Ultimately, customers are satisfied more likely to buy more products or services from the company. This helps companies improve their ease of doing business and create new revenue streams in business.
Contact our integration specialists to learn how Adeptia’s self-service data integration platform enables companies to drive their digital transformation initiatives. Schedule a demo today!