For a retail manufacturing company, personalized, digital customer engagement is deemed essential in order to stay competitive, and with fully integrated data systems, companies have the ability to not only deliver delightful experiences that consumers expect but create more revenue streams.
By unravelling the variety of target personas within the business ecosystem, retail companies can expand business opportunities and deliver the value promised to customers without delay. The key is to leverage a robust data integration strategy that can enable retail units to quickly implement customer data connections and deliver value.
Connect with Customers Faster with Data Integration
In the current times, every consumer’s needs and demands are changing. With that, their data has become more complex and time-taking to manage. Companies that still rely on legacy systems find it extremely hard to handle such complex, bi-directional data streams and deliver the value these customers have been promised on time.
That’s because these outdated integration systems require IT teams to implement long custom codes and implement extensive data mappings to build connections, which takes six to 12 weeks for completion. During that time, customers are forced to wait for the business users to have their needs and demands addressed and met. This fills customers with frustration and dissatisfaction, and these unhappy customers are more likely to either refrain from buying more products or services from the company or even switch to its competitors.
Retail companies can trigger transformation in the way they connect, transact, and do business with their customers by reimagining existing data integration solutions. Self-service data integration solutions play a central role here.
Self-service data integration solutions enable retailers to strengthen customer connections based on a wide range of customer data. They can help companies implement data connections much more quickly, deliver value, and ultimately grow revenue.
Three Ways Self-Service Data Integration Empowers Retailers to Delight Customers More Quickly
Self-service data integration gives power to non-technical business users to implement data connections much faster than legacy integration solutions. Therefore, retail units can connect and delight customers much more quickly and ultimately grow revenue.
Here are three ways self-service data integration platforms can empower retailers to deliver value:
- 1.Empower non-technical business users: Self-service data integration empowers non-techie business users to build connections quickly. Users can rely on the self-service-powered integration solution’s features such as pre-built application connectors, shared templates, AI, machine learning, dashboards, and intuitive screens to build data integrations much more quickly. Retail units don’t require their IT teams to create long custom codes and perform extensive EDI mappings.
2. Onboard customers up to 80 percent faster: Non-technical business users need to simply point and click through easy screens to onboard customers up to 80 percent faster. This means, they can onboard and ultimately do business with their customers much more quickly.
3. Delight customers and grow revenue: When retail organizations can connect with customers sooner, it’s easier for them to identify their emerging needs and demands and deliver on them accordingly. As a result, customers feel delighted. Such delighted customers are more likely to buy more products or services from the company, which helps retail companies create new revenue streams for the business.