Every successful business needs to know their customer. But for retail companies and insurance and healthcare units, the stakes are much higher.
The changing business landscape has transformed customer behavior and their needs and demands completely. It’s all the more important to know who is walking through their doors to do business. Companies must identify customers’ needs and demands and also predict their behaviors and tendencies to make an everlasting impact. In other words, they must ensure they know who they are doing business with. Otherwise, delivering the value promised will become almost impossible.
One of the best ways to understand and deliver on the needs and demands is to implement data connections with customers. Once a company can do it quickly, without much hassle, it can more easily meet the customers’ needs and requirements and thereby create revenue streams. Data integration solutions help companies make better, faster decisions and avoid taking on unnecessary risks. In addition, it helps them make customers happy and improve their lifetime value by serving them better. Many modern data integration platforms enable non-technical business users to implement data connections while freeing their IT teams to pursue more high-value business priorities. By empowering non-techie business users, companies can not only bridge the skill gap but they can also drive innovation and growth. Finally, companies can retain more customers, accelerate revenue, and reduce overhead business costs.
Incomplete or incorrect data can slow things down for a company, failing to deliver the value promised to customers, and drive necessary outcomes. Integrated and complete data can reduce the risk and help companies deliver delightful CXs.
How Can Data Integration Help Companies Improve Customer Experiences?
Modern data integration solutions powered with self-service and automation enable companies to deliver delightful customer experiences (CXs). How?
Self-service data integration solutions empower non-technical business users to quickly create data connections. Now, that means business users can connect with customers much more quickly through self-service. Ultimately, companies can meet the customers’ needs and requirements and deliver on them, delighting them to the core. Overall, self-service data integration helps companies delight customers and increase their lifetime value.
Let’s find out other benefits of data integration that directly or indirectly impact customers’ experiences.
1. Onboard Customers 80 percent Faster
Self-service integration gives power to non-technical business users to onboard customers 80 percent faster. Users can rely on easy-to-navigate screens to implement onboarding connections much more quickly. By connecting with customers faster, companies can serve them better.
2. Free Up IT Headcount
While non-technical business users create data connections, IT teams become free to pursue more strategic business priorities. IT no longer needs to craft custom code and perform extensive data mappings. Instead, they can devote their time to focus on higher-value tasks. Your customers are happier and more satisfied when you also free up their scarce IT integration experts!
3. Accelerate Revenue
When business workers implement connections with customers faster and deliver on their needs and requirements, those customers become happy and satisfied. Those happy customers are more likely to buy more products or services from the company and stay longer. As a result, companies are able to accelerate revenues. By accelerating the value you bring your customers, you’ll increase your own revenues and likely theirs as well.
4. Reduce Costs
By eliminating manual processing and shortening digital onboarding delays, companies can save as much as USD 10 to 20K for each new business connection. By freeing expensive, scarce IT integrators and enabling them to work on more innovation-driven (and exciting) projects, companies can reduce their business costs further and stand a better chance to retain those talented IT integrators. Customers are happier when they haven’t had to sacrifice any of their own IT integration talent’s time getting integrated with you.