One thing the majority of CEOs and business leaders can agree on is the importance of technology in ensuring a promising future, especially as the impact of disruption reaches its peak.
In a PWC survey conducted at the beginning of this year, 77 percent of chief executives around the world said their top priority was to make their business far more efficient, and 83 percent said they are making more investments in digital transformation to do it.
They have a definite direction. All they need is speed. That’s because companies that emerge on top will be the ones that have unlocked how to reimagine their legacy technology in innovative ways – ways that speed up processes and help companies improve the ease of doing business and deliver value.
At the heart of this digital transformation is data. It’s likely that companies have access to large amounts of data, but all that data isn’t doing them any good. Why?
It’s because the majority of that data is unstructured. Companies have data in many different sizes and formats, and from a variety of data sources. That makes it hard for companies to make use of it.
Did you know that poor data quality can cost companies 30 percent or more of their revenues?
Performing the data integration process between enterprises and customer systems is paramount to unlocking the true value of that rich data so companies can deliver a fully integrated experience to business customers, partners, and employees.
A modern data integration solution enables businesses to:
- Empower non-technical business users to implement data connections much more quickly.
- Free up IT to take a strategic role.
- Unlock the potential of complex, bi-directional data to deliver the value promised to customers and improve the ease of doing business.
When a company manages to do all that, it will be positioned to deliver truly integrated experiences – enabling them to engage end users in new ways, through new channels that can kickstart organizational objectives.
How Self-service Data Integration Can Help Companies Emerge Stronger
Self-service data integration enables businesses to consolidate data much more quickly while freeing IT to focus on more high-value roles. Ultimately, it becomes easier for companies to emerge stronger post-disruption and achieve desired objectives.
Self-service and automation give power to non-technical business users to implement data connections with customers. IT no longer needs to implement long custom codes and perform extensive data mappings. Instead, they can devote their time to more strategic, complex business tasks.
Users can rely on these solutions to . By doing so, they can identify customers’ needs and requirements and meet them.
That fills customers with delight and satisfaction. Such happy customers are more likely to buy products or services from the company and create new revenue streams for the business. Also, customers can rely on self-service to self-onboard, monitor, and manage ongoing digital interaction.
So, by leveraging self-service data integration solutions, companies can implement connections, deliver the value promised to customers, and grow new revenue streams in the current disruptive times.