As the band Rush declared in its song “Tom Sawyer,” “changes aren’t permanent – but change is.” That’s true in every part of life, including business.
Change is inevitable in business. And navigating change isn’t easy. Why?
That’s because change can come fast and furious, so it’s essential that your IT and business users can flex and scale as the needs and requirements of end consumers evolve.
Speed and flexibility in a data integration platform are especially crucial. However, when traditional data integration methods are used, companies require IT teams to write long custom codes and perform extensive data mappings in order to implement new data connections with customers. In doing so, IT has to spend weeks or months of calendar time. Owing to such long wait times, customers are forced to connect with business workers and have their needs met. As a result, customers become unhappy and unsatisfied. Such unsatisfied customers refrain from buying more products or services from the company, which delays revenue and value generation.
The problem can be resolved by reimagining the existing data integration approach, and self-service integration solutions play a vital role here. Self-service integration platforms empower non-technical business users to implement connections with customers while freeing IT to focus on other priority business projects. These solutions enable companies to manage the change and deliver on the emerging needs – quickly, easily, and smartly.
How Self-service Integration Can Help Companies Navigate the Change
Companies can leverage self-service-powered data integration technologies to manage the change with ease and precision. These solutions bring non-technical business users to the forefront and free up IT to manage other strategic business priorities.
By enabling business users to connect with customers faster, these solutions act as a bridge between customers and business workers. That is to say, business workers can connect with customers much more quickly. Consequently, they can easily identify and meet the changing needs of customers.
In other words, companies that use self-service data integration to implement new business connections will future-proof their business. Here are three ways this reimagined data integration method enables companies to navigate the change and drive value.
- 1.Empowers Non-technical Business Users: Self-service integration enables non-technical business users to create new data connections with customers in minutes or hours instead of weeks or months. Users can rely on features such as pre-built application connectors, shared templates, dashboards and intuitive screens, and AI data mapping to build data integrations at the speed of business. As a result, customers no longer have to wait to connect with business workers. Further, companies find it easy to deliver the value promised to customers much more quickly, increasing value and revenue generation.
- 2.Frees Up IT Headcount: While business users implement new business connections, IT becomes free to focus on more high-value tasks. This means IT does not have to implement custom codes or perform extensive data mapping routines to execute data-driven operations. Instead, they can use the time saved to drive other priority projects.
- 3.Onboards Customers 80 percent Faster: These solutions also enable business users to onboard customers 80 percent faster. This means non-technical users can implement data onboarding connections in minutes instead of months by just pointing and clicking through easy-to-navigate screens.
In short, companies can rely on reimagined solutions such as self-service integration to manuever through the change happening in the business world. Ultimately, companies can quickly deliver the value promised to customers, improve the ease of doing business, and grow revenue.