Your company’s sales process depends on being able to convince customers that your onboarding process will address their needs, that it’s the solution they’ve been seeking to integrate their data in a timely, efficient, cost-effective manner. Prospective customers will ask extensive and detailed questions about your onboarding process, and if that process is complicated, time-consuming, and taxes the resources of their IT department, you’ll find it difficult to answer those questions, and it will take much longer to convince them to sign a contract – if they decide to sign at all. Naturally, this greatly slows down your company’s sales cycle and makes it difficult to grow revenue.
But a self-service data integration solution, one that takes only a few days — or even hours — to onboard new customers, makes it much easier to complete your sales cycles. A simple, efficient process is easy to explain to prospective customers, who will raise few objections before signing a contract. What’s more, those satisfied customers will testify to the ease of implementing your onboarding process and how successful the solution has been for them, which will make it easier to attract additional clients and quickly sign them to contracts, accelerating your sales cycle to an even greater extent. And that will free your sales, business, and IT teams up to expand their scope and target additional markets.
Sell to a larger share your existing market
If onboarding is a complex and labor-intensive process for IT departments, companies must be selective about which segments of the market they’re willing to devote time to pursuing. That’s because the digital integration workload causes a prohibitive bottleneck in a company’s IT department, forcing them to focus only on the most lucrative segments of the market. They simply don’t have the IT bandwidth to take on many new clients. And that’s not all. A time-consuming onboarding process also limits the number of customers who can be pursued or (eventually) signed to contracts, and it results in an ever-growing backlog, that further limits how much your company can expand its sales efforts into additional markets. This results in missed opportunities for your company to increase its revenue and grow its market share.
However, by switching to a self-service onboarding solution, companies can shorten their data-integration times from weeks or months to just a few days. That means many new customers in new market segments can be onboarded much faster. And, because self-service onboarding doesn’t rely on IT departments, your company’s growth opportunities are increased because your data integration experts have the bandwidth to take on additional clients. Your company can feel free to pursue additional market segments and grow its market share, safe in the knowledge that with self-service onboarding, it can easily handle the accounts it has – and easily expand to take on new accounts and grow market share. Those customers will be delighted with the ease and speed of your company’s self-service data integration process, and their word of mouth and recommendations will positively impact future sales with new customers. And, because you’re able to complete data integration so much sooner and with a minimum of work from your own IT teams, you’ll be able to sign up many more customers each year – creating entirely new revenue streams.