As the marketplace faces disruption, it becomes crucial for organizations to digitize how they connect and engage with both customers and employees, and they need to reimagine their way of doing business and delivering value.
Digital transformation has been at the forefront of every business-centric conversation for years. And sudden disruption has ramped up the need for companies to dive into the concept. As per Statista, digital transformation is one of the top priorities of IT technology initiatives across the global landscape.
This blog post highlights the ins and outs of digital transformation and explains the role of data integration.
What Is the Purpose of Digital Transformation?
Although quite common, the term “digital transformation” doesn’t have a standard definition. For example, for a retail ecosystem, it might mean transforming the business model by adding a capability to a definite brick-and-mortar presence. For a financial organization, digital transformation could mean adopting new digital technological solutions or reimagining processes so that it can analyze customer behavior and deliver the value promised to those customers and grow revenue.
Regardless of how it is defined, in order to drive a digital transformation initiative successfully, organizations need to implement the right data strategy, technological solution, and infrastructure to reimagine the company and fulfil the needs and requirements of its customers, accelerating revenue growth. It requires a technological solution, digital processes, and infrastructural change. In addition, it calls for organizations to deploy an effective data integration strategy because the two are fundamental accelerants of a particular digital transformation effort.
How Does Data Integration Enable Digital Transformation?
Technologies and customer expectations are continually evolving, and businesses need to keep pace. A company’s ability to deliver value will be determined by its ability to make fast, informed business decisions. Data can also be leveraged to enhance the quality of existing product offerings. The data can be provided as a product itself – empowering organizations to compete in a thriving digital economy.
Data provides the information, and data integration solutions help companies implement data connections, garner actionable insights, and create delightful customer experiences. With the support of modern data integration solutions, companies can overcome the roadblocks to successful data integration initiatives and facilitate value generation by:
- Empowering business users to implement data connections: Modern solutions powered with self-service and automation capabilities empower non-technical business users to implement data connections much more quickly. Business users can rely on pre-built application connectors, shared templates, dashboards, intuitive screens, and AI-data mapping to build data connections with customers and address their needs and requirements much more quickly.
- Onboarding customers 80 percent faster: Users can rely on self-service data integration solutions to onboard customers 80 percent faster. Business users need to point and click through the easy-to-navigate screens to create onboarding connections much more quickly. Quicker onboarding not only satisfies customers but also cuts costs.
- Delivering the value promised to customers without delay: When business users can connect with customers faster, they can identify and meet their needs and requirements. As companies can deliver the value promised to customers faster, it’s likely that those customers will become satisfied.
- Accelerating revenue growth: Self-service data integration solutions help companies delight their customers. Now, those customers are more likely to buy products or services from the company. This helps companies create new revenue streams in business.
Learn how Adeptia’s data integration solution can help companies drive their digital transformation initiatives. See a demo!