Organizations are striving to perform.
Whether you are into manufacturing, healthcare, or logistics, your aim is to expand your customer base and remain ahead of the competition. The strategies you employ can be different, however.
Suffice to say, strategies used to take the business to a new level can be widely divergent. But there is a common denominator: technology.
Technology helps businesses harness the true data potential and leverage it for better decision-making and faster value generation. It plays a central role in putting that plan in motion for the benefit of their current and future customers.
In this blog post, we’ll find out how organizations can leverage modern data integration technology to beat down the competition.
No business can deny the importance of data. The better they handle their customer data, the better the results will be. The role of modern data integration technology comes into play here.
A company’s ability to perform and grow in today’s accelerated digital business environment depends entirely on whether it can say ‘YES’ to any integration need. That is to say, they must have a consolidated picture of all the customer or partner data in order to garner insights and ultimately make the right decisions. So, no matter how complex the environment of an organization is (i.e. with multiple trading partners), it can generate value at the speed of business.
With the business disruption gaining traction, the importance of adopting data integration technology has increased. This is so because disruption has a direct impact on the customers of a business: their needs become transient and challenging.
In such situations, having proper data integration technology is the need of the hour. Not only can you onboard different types of data of customers faster but also integrate and comprehend them to meet the emerging customer needs and requirements. But the results can be counterproductive if you employ a legacy solution for that.
By using a legacy integration tool, you will be burdening your IT teams to get involved with weeks of coding and complex EDI mapping and ultimately dampening the processes to deliver compromised experiences. Ergo, it’s important to adopt a modern data integration technology should you want your business to grow and innovate.
Related Whitepaper: Reimagine your Customer Data Integration
If you haven’t done it yet, your current strategy is probably broken. And you’re not alone. Less than 50% of companies can access supply chain information to glean the business insights they need to make faster, better decisions. With an old integration technology, they experience delays while gathering data and insights, sharing B2B transaction statuses, relaying critical information upstream – which can impact the ease of doing business and lead to slow value generation.
Just because you can manage to draw decent returns from your business doesn’t mean you are on the right track. Adoption of a modern data integration technology with self-serve capabilities is more than a need today.
Not only it can empower your non-technical business users integrate and manage customer data faster but also free IT teams to focus on more high-value tasks. Business users can track data through intuitive screens and dashboards and map data using artificial intelligence and ML capabilities. As the customer data is harnessed quickly, it becomes easier for companies to perform and innovate.
See how Adeptia Connect, a modern data integration technology backed with self-service capabilities, can help you create connections and manage customer data at the speed of business.