Globally, there are a plethora of IT leaders, architects, developers, and business users who are putting efforts to reimagine ways of doing business. They’re leveraging their first-hand experiences of the inner workings of their organizations, and scheming new ways to make things better for themselves, their co-workers, partners, and customers.
However, customer data integration is fundamental for turning all the ideas into real, tangible innovation. The challenge is that many approaches to integration are too rigid and involve a lot of manual effort, which puts a lot of pressure on IT to deliver everything the business needs. IT teams have to perform custom coding and complex EDI mapping to harness the potential of customer data. And this increases the time required for processing and consequently refrains IT to focus on more important tasks.
That’s why a new approach to customer data integration is becoming even more essential.
Related White Paper: Reimagine Customer Data Integration
Let’s pay attention to the composition of the global workforce for a moment. Statistics say that there are around 22 million developers worldwide, but well over 1 billion knowledge workers within business teams outside of IT.
These business users play a significant role in driving transformation. They are intimately familiar with business needs and actively participate in serving customers better. But they’re unable to act on their innovative ideas by writing code for integrating data and gathering actionable insights. As a result, they rely on IT and this inevitably slows both sides down, hindering business-wide innovation.
So, the moot question is, how do we empower knowledge workers to become active participants in business transformation? And how can IT be a help for them in a way that creates less work for IT, while being secure and governed?
The answer lies in transforming the existing customer data integration approach through self-service.
Self-service integration platforms empower knowledge workers to build for themselves. Meaning that they can build data connections and integrate new customers without needing IT support – all without having to write custom code every time. Pre-built application connectors, shared templates, monitoring dashboards & intuitive screens, AI mapping enable all business users (even the non-technical ones) to monitor, map, and integrate customer data in minutes instead of months. Meanwhile, IT can focus on more high-value tasks whilst maintaining security and governance.
That’s what Adeptia Connect seeks to achieve. By providing a fast, easy way for all business teams to connect apps and data without writing code, Adeptia empowers knowledge workers to innovate and solve problems without relying on IT. This helps organizations transform faster, turn ideas into innovation, and earn more revenue.
By empowering business users to meet the constantly growing demand for integration, organizations can connect systems and data without putting in a lot of effort. This makes it faster and easier for IT teams to scale out their data and digital capabilities to deliver the competitive advantage they’re seeking. Consequently, companies can smoothen their transformation journeys, empowering developers, business users, IT leaders etc. to turn their imagination into innovation.