Working closely with our large enterprise clients on digital transformation initiatives, we often came across a need to let customers and partners communicate between each other while the large enterprise sat at the center in a governance role. In the existing nature of hub-and-spoke B2B networks, this ability wasn’t available by default.
Adeptia realized that partner to partner data integration should be built in B2B networks to enable enterprises to connect multiple partners and roll out better product options for customers. This can enable enterprises and their partners & customers to interact safely across different business models, engagement channels, and stakeholder ecosystems.
In order to enable enterprises in a B2B ecosystem to build agile and powerful integrations, Adeptia released partner to partner data exchange capability – an added functionality on top of hub-and-spoke model. Adeptia's partner data exchange feature lets enterprise hubs facilitate data integration for spokes (partners) in a hub environment to exchange data in a seamless manner without additional cost and IT intervention and lets hubs (enterprises) assume a governance role.
Partner to Partner Data exchange capability adds the convenience to allow partners to communicate and move orders faster. It enables partner to partner data connectivity that allows customers and suppliers to coordinate seamlessly, minimize outlays, and ensure business continuity. For instance, a pharmaceutical distributor can enable suppliers to showcase their offerings so that customers can directly place orders while the distributor assumes an overarching governance role. Suppliers can display catalogs, inventory information, and pricing to the enterprises’ clients and directly fulfil orders. In this way, businesses can become easy to work with and accelerate their time-to-revenue.
Adeptia takes the traditional Hub-and-Spoke Model and expands this to let partners establish automated data exchanges to overcome limitations, such as a minimum of 3-month rollout and manual keying for partner to partner data exchange. This advantage helps enterprises to grab bigger market share, deliver a delightful customer experience, and become easier to do business with for increasing their revenue potential.
The partner-to-partner self service data integration feature works through pre-defined templates, protocols, layout, etc. that empower partners to exchange data between each other while the central enterprise hub configures & governs business data connections between partners. Business partners can use these components to interact with other partners across multiple business models and stakeholder ecosystems in an automated, self service manner. All they have to do is to connect with the desired partner and process transactions.
By enabling integrations between partners, enterprises can create interknit, functional ecosystems where they can extend services easily, reach new customers, and maximize potential. Distributed and intelligent networks make it easier to accelerate improvements without changes in the backend and heavy configuration.
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