We live in an age of customer experience, and digital native consumers expect the best from their chosen brands. Consequently, digitalization has gained speed across all industries. In order to create delightful customer experiences, IT, as well as business users, must come together to bring these experiences to life. However, it isn’t easy.
Businesses face many challenges while making efforts to deliver seamless customer experiences and grow revenue. In this blog post, you’ll explore these challenges and ways to resolve them.
Four Digital Challenges Across Industries
- 1.Legacy IT continues to impede business agility
For quite a long, business agility was ranked as a fundamental competitive advantage. But its importance has only increased – jumping by 10% on average. Considering the industries, the significance of business agility has increased by 12% for healthcare and life sciences and CMT organizations, and 11% for those residing in the public sector.
But contrarily, a multitude of companies are struggling with legacy IT, which actually compromises their agility. Truth is, they find it challenging to reimagine legacy IT without causing trouble to all mission-critical processes.
2. Enabling automation and accessibility to innovation
Data integration remains a challenge as companies continue to digitally transform and adopt emerging technologies. For example, a lot of financial services organizations find that the rising consumer demands for digital and mobile services have put pressure on their organization’s development and data integration capabilities.
Many organizations also find that their automation initiatives are being hampered by potential data integration challenges. This comes at a time when a majority of companies across all sectors are looking towards automation as a means to deliver delightful customer experiences, operational efficiency, to name a few. Automation can also be harnessed to facilitate the empowerment of business technologists – non-technical business users – who can work alongside IT teams or developers using low or no-code tools, reusable technology components, and self-serve capabilities to kickstart their automation initiatives and ultimately revenue.
Companies need to address concerns to achieve their business priorities and expand value generation.
3. Growing IT concerns
The growing number of systems, data, and applications that need to be connected has raised concerns around security and governance. In other words, the current age of disruption is presenting a challenge in front of companies in regards to maintaining security and governance. Adding to that, many organizations find that concerns around security and governance are also slowing the pace of innovation.
In order to face these concerns, implementing a central foundation of governance in one unified platform will be key. This offers a scalable approach as IT looks to centrally establish, apply, and enforce its policies and best practices through a “single pane of glass.”
4. Empowering business teams beyond central IT
The increasing pressures around digitalization and digital innovation will definitely outlast the period of disruption. Organizations must enable business users to deliver delightful experiences to ease the innovation burden on IT.
A majority of companies consider that outcomes would improve if their workforce could use low or no-code to securely create data connections at speed and integrate new customers on their own. That becomes a possibility with self-service integration.
Self-service integration enables non-technical business users to connect data and applications across partner ecosystems while allowing IT users to focus on more important tasks and drive governance.
Stepping into the Digital World
Innovation and speedy digital growth will be catalysts of the near future. As economies continue to adapt, companies that can make a shift to empower anyone in the business through self-service integration to create data connections stand the best chance of success. And self-service integration solutions act as a guiding star here.