Pharmaceutical companies today are experiencing ever-growing challenges. This includes the need for increased products and drug launches, expedited patient outreach in a highly virtual world, and the rapid advancement of personalized medicine and therapies.
All of these challenges need Pharma organizations to get smarter. They must have all the information about their patients, understand how to target as well as educate healthcare units, and enhance engagement in the clinical and commercial space.
Pharmaceutical and healthcare organizations can address all these challenges by increasing connectivity and integrating highly sensitive patient data – at speed and scale.
In this blog post, we’ll discuss why integration is central in enabling Pharma companies to achieve their business priorities.
Why Pharma Needs a Self-service Integration Strategy
1. Identify Insights from Data
Creating data connections between both clinical as well as commercial settings has been an emerging trend for Pharma companies seeking growth and innovation. Increasingly, companies are relying on artificial intelligence and machine learning technology to create insightful information and make decisions accordingly. An example of this could be gleaning insights to comprehend how patients are interacting with a company’s therapies and services. Information like that could lead to increased patient engagement, retention, and recruitment. They can also enable officials to understand what particular hospitals or healthcare providers they must educate or target.
By using a self-service integration technology, Pharma companies can empower even non-technical users to create data connections and deliver insights all by themselves. Meaning, they will no longer have to depend on IT teams to integrate healthcare data, saving both time and money. Meanwhile, IT can focus on more important tasks to drive innovation and growth.
2. Grow via Mergers and Acquisitions
Mergers and acquisitions are one of the quickest ways an organization can expand its product offerings. And Pharma is no exception. But with any two merging companies, there is always a transition period where data must be integrated into a data lake or data warehouse. With the aid of this integration, normal operations are not disrupted, and the organization stays compliant with regulatory boards and governance bodies. Companies are handling two sets of applications and systems, and they must have a robust data integration strategy to ensure that they’re streamlining business operations.
3. Scale with Automation
Automation allows pharmaceutical companies to save the time and effort required to deliver value to patients. And that time and effort savings not only create cost savings but also generate incremental revenue through reinvested time. For example, sales personnel may spend essential time manually going through all details including, customer, fulfilment, order, and contract data across disparate systems. This not only generates inefficiencies but also takes away time from other activities, such as engaging with patients.
Automating data exchange between multiple systems into one connected experience can drive significant value for Pharma companies.
Self-service integration solutions enable pharmaceutical companies to empower non-technical users to consolidate healthcare data, create accurate insights, and ultimately deliver delightful patient experiences. Along with that, it supports organizations during mergers and acquisitions and fosters scalability, thus delivering improved patient care and faster value.