Consumer behavioral patterns are always changing and evolving, however, the changes seen recently have brought a paradigm shift in the business world. There has been a rapid shift in the way business customers associate themselves with a company or invest in its products or services. Consequently, the current business landscape is a tricky terrain to navigate.
Unfortunately, many of today’s digital technologies are not able to facilitate the emerging needs of customers. They largely rely on IT to help them garner information from multiple data sources and then integrate it for insights delivery and decision-making. IT departments, however, struggle to build data connections and deliver required business outcomes in a timely manner owing to an unending queue of requests. As a result, organizations are somehow forced to make decisions with only half of the data they collect or produce which, in turn, impacts their ease of doing business and ability to deliver delightful customer experiences (CXs).
One single bad decision can prove costly for companies and trigger long-term side effects that the organization needs to clean up. To keep up with demand and empower businesses to make the right decisions, IT departments are increasingly relying more on self-service-powered solutions. These solutions help them improve data integration productivity, deliver delightful customer experiences, reduce costly mistakes, grow revenue, and accelerate innovation.
IT departments can drastically improve their productivity and reduce costs through self-service integration. By empowering business users to create integrations, they are freed to resolve more complex projects.
Why Do Companies Need Self-service Integration?
Self-service integration solutions enable non-technical users to create data connections and integrate new customers – at the speed of business. Here are a few reasons why companies need a self-service integration platform:
- 1.Improve Decision-Making by Democratizing Data – By turning business users into citizen integrators, IT departments give business users access to information they need to make business decisions and ultimately drive value. Even non-technical business users can look directly at data streams and customer entities through intuitive screens as well as dashboards. They can create onboarding connections by pointing and clicking through easy screens. This speeds up insights delivery and enables businesses to make better decisions.
2. Accelerate Data Exchange – With technological advances in AI, ML, and security protocols, non-technical business users can easily comprehend and define data semantics, and then make data connections following those data rules. Further, a single click is required to retrieve, break down, and manage multi-dimensional, complex data and stream it in real-time to execute modern-day business transactions. So, with a self-service integration platform in place, even business users can also process highly secure transactions between the protected ecosystem and their environment without worrying about breaches.
3. Empower Business Users to Drive Value – Self-service integration solutions enable business users to create data connections and integrate new customers all by themselves. At the same time, IT is freed to focus on more high-value tasks and ride the innovation wave. As a result, organizations can obtain the information they need to make decisions, which, in turn, optimizes customer experiences and satisfaction. As a result, organizations that are insights-driven drive value and gain a competitive edge.