The implementation of customer data integration to support fast and easy transactions is a significant challenge. Financial services and digital payments companies often find data integration as the weakest link in the value chain. Consequently, they experience delays in getting new business and partners up and running. In a majority of cases, the whole approach to data integration with customers gets jeopardized by market disruptors.
Right from the time when a prospective customer is evaluating options on the web to collaborating with a service provider via a sign-up process, every step gets compromised. With so many hiccups, their ease of doing business takes a toll, thereby impacting online experiences and value generation.
To handle disruptors and their impact, financial firms need to reimagine how they connect and integrate with business customers. Self-service integration has a big role to play here.
Self-service-powered customer data integration platforms help financial and digital payments companies enable transformation business acceleration by handling the disruptors storming the market. By supercharging their existing customer data integration strategy with self-service, companies can empower business users to create new customer data connections at the speed of business. As the onus for secure data exchange is on the business users, IT resources (that were burdened earlier) can focus on more high-value tasks.
By revamping the way customer data integration is done, companies can transform operations and create more compelling customer experience journeys while accelerating revenue.
To discover the impact of self-service integration on the health of financial services, download our datasheet.