The Frustration of Traditional Customer Data Integration
Customers are the backbone of your business. You have dozens. Hundreds. Maybe thousands. And each one of your customers has data they need to send to and receive from you to keep business flowing seamlessly. Forecasting, budgeting, planning, procurement, manufacturing, marketing, distribution — every aspect of your business depends on flawless customer data integration.
But customer data integration is rarely flawless. The initial onboarding process can take between 8 and 18 weeks due to cumbersome custom coding. During that timeframe, you are losing revenue, your branding gets impacted, and your customer is not benefiting from your products and services. Even after onboarding has been accomplished, you have to manage the flow of data on a day-to-day basis: a time-consuming, resource-intensive, and frustrating process.