Customer data needs to be handled securely, quickly, and accurately—every time. For most companies, the implementation of customer data integration to support delightful customer experiences and improved value is a significant challenge.
With traditional data integration, IT teams need to do all the heavy lifting, from onboarding a new client to creating integration flows & data mappings to testing & fixing errors. Relying on technologies that support only 20% of business automation complicates the problem further.
As a result, it takes weeks, sometimes months, to integrate and use customer data. Incurring such enormous delays can lead to poor decision-making and ultimately slow revenue growth. What companies need is a revamped customer data integration strategy that integrates in minutes, not months.
Organizations must transform the way they integrate customer data to improve ease of doing business and drive maximum value. By supercharging customer data integration with self-service, they can empower business users to create new customer data connections in minutes.
By reimagining your data integration through 80% business automation through self-service and AI, you shift the onus of integration to the business users. As a result, companies can easily eliminate work handoffs between business and scarce IT resources and change the way customer data integration is done. While business users can create connections, IT users can focus on governaning and managing the exchange.
By transforming the way they integrate customer data, companies can use the insights to make good business decisions, and subsequently, drive value generation. As users can comprehend their customer needs faster, it becomes easier for them to serve them better and create compelling journeys, all while accelerating revenue.
To see how a transformed customer data integration approach can help you delight customers, speed operations, and grab a bigger market share, download our infographic.