Restaurant chain TGIF recently introduced a virtual bartender Flanagan, an AI mixologist. It is a personalized cocktail platform that creates drinks based on customer flavor preferences and moods. It uses AI to create an array of drinks based on guest interactions and insights around their unique preferences. The overarching goal is to leverage technology and data to create a better and more tailored experience for the consumer.
In another side of the marketplace, Nissan integrated Microsoft Office 365 to bridge silos, merge business units, turn them mobile-enabled, and foster a digital workplace. This is the age of the future-forward experience. A multitude of organizations or brands are working towards delivering a delightful experience, the key enablers are emerging technological platforms and next-gen software applications.
Technology plays a vital role in this age of disrupted economy. The workplace environment is transforming, turning much easier to do business with. The workforce is undergoing a rapid evolution, which enables all employees take the onus to work beyond boundaries and use technology to collaborate and communicate in more productive ways. Customers are becoming more demanding, and they expect only the best of experiences.
Not only the workplace, workforce, and marketplace are evolving, but also the role of CIOs and IT leaders. With the growing need to adapt to a super-optimized and hyper-connected world, leaders are plunged into a strategic role. They are now expected to alter agents so that they can manage IT budgets, identify revenue streams, and create business value.
Owing to these growing changes, enterprises are modernizing their processes, technologies, and systems. They are using technology strategically and leveraging digital opportunities. For best results, they have to deploy a technology that can empower their people and transform the way they do business without delay or additional cost.
The increasing demand for technological applications has led to the adoption of self-service integration in the business world. Organizations are working towards offering self-service practices to deliver faster value to customers. Here’s how emerging technologies such as self-service integration platforms help CIOs drive business, thereby delivering powerful customer experiences (CXs) and generating more ROI.
Get Your Goals Aligned with People, Processes, and Platforms: The goals need to be aligned with the existing business strategy and culture. The goals must be communicated and the workforce must be ready to deliver on the transformation objectives. Emerging technologies such as self-service integration empower all business users harness the true potential of customer data. Such low-code platforms provide the potential to streamline processes, bridge silos, and enable IT teams to focus on core innovation.
Get Equipped with Modern Technology: Prior to beginning the journey of transformation, CIOs need to find out what legacy systems need to be modernized. By modernizing legacy systems incrementally, companies can witness greater benefits.
What self-service integration platforms provide is the potential to modernize applications without rebuilding older applications from scratch. By reimagining the existing customer data integration, companies can easily delight customers and ultimately create more ROI.
Related White Paper: Reimagine your Customer Data Integration
Speed Up Time-to-Value: Time being of the essence, leaders are using self-service integration to comprehend the needs of customers on a real-time basis – at the speed of business. Accelerating time-to-value needs to be one of the main objectives of transformation and modernization. As the non-technical users can use the integration platform to harness customer data without weeks of coding or EDI mapping, the value generation gains speed. Meanwhile, IT teams can focus on more high-value tasks. By advancing speed-to-value metrics, CIOs can achieve higher returns.
Now is the time for CIOs to drive transformation and deliver value. And self-service integration platforms act as a catalyst. The faster you deploy these transformative technologies, the sooner the benefits will be evident as the market waits for no one.